Hashtags vs. Keywords: What’s the Difference and How to Use Them?

When it comes to digital marketing, SEO, and social media, two important terms often come up: hashtags and keywords. While they may seem similar, they serve different purposes and are used in different ways. Understanding the distinction between them can help you optimize your content for better visibility, engagement, and searchability. What Are Keywords? Keywords […]
Keyword Research

When you put a term into Google or any other search engine, it analyzes its indexed websites and decides which are the most relevant to your query. SEO increases your “relevance,” and makes you more likely to appear in the search results for the right inquiries.